Ralph Lauren produces paint. Yes, the kind you apply on your walls. And even more startling, “The Paint Store“ boutique is in Tel Aviv. Located at HaHashmal 33 under a RL-blue awning, the airy and refreshing space was conceived out of a lack for high-end custom paint in this city.
The space couldn't differ more from your standard home-improvement warehouse nightmare. Rather, the colours are treated much like clothes, elegantly lit and showcased. A Chesterfield sits against the far wall, Nespresso is kindly offered upon entry, and a paint specialist is busy concocting colours and assisting clients.
Granted you'd have to fly to the Middle East for this experience but if you desire colours a bit more sophisticated than your basic whites, perhaps pop by. Besides, wouldn't you agree, you’d absolutely want to nick one of those paint-splattered Ralph Lauren aprons as well?